Adding a tag to a revision in Mercurial is pretty easy at the command-line:
$ hg tag FOOBAR_TAG
However, if you are used to the TortoiseHg workflow, it is not obvious where to find the Add Tag option. To add a tag, open Repository Explorer, click on the revision you wish to tag, right-click and choose the Add/Remove Tag option.

Yup, it wasn’t intuitive for me. Now I know, it worked for me. Thanks!
I couldn’t find it either – thanks!